Steve Jobs’ Stanford Speech is a remarkable example of persuasive speaking, where he effectively uses pathos, ethos, and logos to connect with his audience and convey his message. Let’s analyze how Jobs employs these rhetorical strategies to inspire and motivate the graduating students.
Pathos
Jobs begins his speech by sharing personal stories from his life, including his adoption and drop out of college. These anecdotes are infused with emotion, allowing the audience to empathize with him and feel connected on a human level. By appealing to their emotions, Jobs creates a sense of intimacy and trust that makes his message more impactful.
Ethos
Throughout the speech, Jobs establishes credibility by mentioning his success as the co-founder of Apple Inc. His achievements serve as proof of his expertise and authority in the tech industry. Additionally, Jobs’ humility in acknowledging failures and setbacks enhances his credibility, making him relatable to the students who are about to embark on their own journeys.
Logos
In addition to emotional appeals and personal credibility, Jobs also incorporates logical reasoning into his speech. He emphasizes the importance of following one’s passion and intuition rather than conforming to societal expectations. By presenting logical arguments supported by real-life examples, Jobs persuades the audience to think critically about their own choices and values.
In conclusion, Steve Jobs’ Stanford Speech effectively combines pathos, ethos, and logos to engage the audience emotionally, establish credibility, and present logical arguments. Through this rhetorical mastery?he delivers a powerful message that resonates with listeners long after they leave the graduation ceremony.
References:
1. The Art of Persuasion: Pathos- Ethos- Logos
2. The Rhetorical Triangle: Understanding & Using Logos- Eths- Pathos
3. The Power of Emotional Appeal in Public Speaking
